Rest In Peace Tony Hsieh

Tony Hsieh, founder of shoes marketplace Zappos and the author of Delivering Happiness, passed away last week. He was 46 years old, much too young to leave this world.

Reading the news on twitter, cant help but feeling sad and sentimental. Never knew the guy, but the book Delivering Happiness was the first business book that ive bought. The book opened new horizon for me on startups and business management in general.

Worn out copy from ten years ago

For context, i bought the book back in 2012. I was a software engineer in Telco back then and always thought working in technical fields will be my future. However, Tony’s book was written in a very enjoyable way that a non-business guys like me can digest.

In this post, i write couple of interesting lesson in the book that still goes with me until now. This is my way of celebrating Tony’s life. And if you havent read his book, hopefully this will intrigue you to start reading.

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Resensi #2 – Free – Chris Anderson

Resensi adalah seri artikel berisi intisari buku atau materi lain yang aku konsumsi. Resensi di post mingguan di akun instagramku.

Edisi ke 2 dari Resensi. Kali ini buku dari Chris Anderson yang berjudul Free. Buku ini membahas secara dalam model bisnis gratisan dan bagaimana memanfaatkannya untuk bisnis digital. Wajib dibaca untuk semua yang berkarir di startup atau bisnis digital lainnya.

Selain di instagram, resensi juga tersedia dalam bentuk pdf di link berikut. Buku Free dari Chris Anderson bisa dibeli elektronik di Google Play.

Resensi #1 – Indiepreneur – Pandji Pragiwaksono

Masa WFH, Pandemi dan Ramadhan ini membuat aku mengkonsumsi lebih banyak buku, podcast dan artikel dari biasanya. Supaya lebih produktif dan tambahan konten, aku akan mulai mencatat dan membagikan disini ringkasan dari setiap materi menarik yang ku konsumsi.

Seri artikel ini bernama resensi dan yang pertama adalah sebuah buku dari Pandji Pragiwaksono berjudul Indiepreneur. Resensi akan ku post setiap minggu di akun instagram ku dibawah.

Selain di instagram, resensi juga tersedia dalam bentuk pdf di link berikut. Buku Indiepreneur dari Pandji Pragiwaksono bisa dibeli di Tokopedia – Karya Pandji.

Three Great Business Books To Start Your 2019

I cant believe how fast 2018 have been going for me. I went lot of new challenges, good thing most of them turn out quite well. In 2018, I’ve ventured into new areas at work, managed bigger team and took terrifying steps into the big financial commitment (i bought a house on mortgage). Been hell-a-lot of personal developments which was exciting and scary at the same time.

Three good books i recommend to read

Speaking of personal developments, ill share top three great books that I’ve read last year with interesting points from each. These books helped me find perspective and calmed me down during roller coaster ride. I hope this list give you ideas on what to read to start your 2019 right.

Lets go!

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Book Club #1

Have you heard about how Mark Zuckerberg crowdsourced his 2015 resolution? it was pretty cool. After bombarded by thousand of ideas such as releasing hip hop albums or planting trees for every facebook user, Mark Z chose to read new book every month. Surprisingly his resolution got so popular, every book that in Mark’s reading list become instant best seller.

I love books. Seeing Zuckerberg being the newest authority on book reviews tickled me to write my own version of this. So heres the first post of Book Club, a yet another column in my blog where i write about interesting books that i recommend.

Book Club #1

Heres the thing, according to Kemdiknas only 1 out of 1000 Indonesians have serious interest in reading. Im not aiming to achieve the same gravitas as Mark Z but if i can make a person read one new book, thats already count as my personal achievement.

Books are awesome, lets make more people read good books. Here we go

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Books are awesome

I am currently reading Tony Hsieh’s Delivering Happiness for the second time. Bought it years ago and it has been gathering dust in my cubicle. Decided to pick it up again after i finished reading The Everything Store. It is a very good book about chronicles of Jeff Bezos and  Amazon. Zappos was mentioned several times and makes me want to reread Tony’s book again.


Surprisingly, i found a lot of things in the book that i didnt catch at the first read through. Knowledge bits about ecommerce, startup and company culture which im pretty sure never knew it beforehand. As if im reading a completely new book.

Im quite positive this is not symptom of Alzheimer, so how can this happened ? Several seconds later, a realization hits me in the head.

I bought the book somewhere in 2011. At that time, i just made a career move from IT ( which i lived and breathe since college) and to a whole new territory of Corporate Strategy. Business and marketing was a strange thing to me, let alone stuff like venture capital, startup and company culture. Within that context, my takeaway in the first read through of this book were : Tony Hsieh seems like a great guy to have a drink with and Zappos is a peculiar company who obsessed with customer service.

Fast forward to now, Ive learned quite a lot about the related topic in Delivering Happiness book. Ive digested several books related to tech startup such as Zero To One by Peter Thiel and The Launchpad by Randal Stross. Binge-watch the whole season of Sam Altman’s How To Start a Startup . Ive also involved in the initial development of Elevenia which taught me a lot about e-commerce and it was one of the most exciting projects ive ever worked.

This is why the second read through of the same book give me different experience. I have a neccesary knowledge to reveal information which i didnt get before

Great books are awesome like that. It has layer and layer of knowledge which makes it not enough to just read it once.

When I was a child I ate a lot of food. Most of it is long gone and forgotten, but certainly some of it became my very bones and flesh. Think of reading as the same thing for the mind .

Someguy on Quora

Image source


Indonesia Book Fair 2011

Its a great week in Jakarta if you are bookworms, read-o-philes or simply just want to grab books with discount. Indonesia Book Fair 2011 is happening again starting from last Sunday until today at Istora Senayan. What can i say about this fair ? three words, mind blowing discounts.

Mouth watering book discounts

I come as a man with a mission in this fair, to check out the imported books. Read from twitter that not only local publisher but also foreign ones which took part in this year’s biggest book fair. Thats my catch right there, no way im gonna miss this event.

Pop economics books is my soft spot. Books like Freakonomics series, Gladwell’s paperback, Chris Andersons , Keith Ferrazzi’s and philosophical marketing from Seth Godin. I enjoy reading them untranslated to Bahasa Indonesia because of the obvious reasons, most of the translated one usually lack of context hence weird to read. Not all though, Keith Ferazzi’s Never Eat Alone published by Gagas Media is one good translated books example. Still, i prefer to read in English.

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DriveBooks Jakarta

Do you have a great weekend ? if you live in the fast lane under Jakarta hot sky, you need to have it to keep you sane for the next weekdays. This weekend i have one, hella good one. I was just waking up in my friend house with some of the ex-college boys after the night United blazed Bolton 5-0 when i checked my twitter, Sunday morning was actually the DriveBooks Jakarta Book Sale. Rushing from Lebak Bulus to Ex Plaza, i was arrived just in time to support their cause by buying bloody cheap english book for donations.

Books ive bought on today's DriveBooks Sale, on the right row

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